White Label Software vs Custom App for Your E-Scooter Sharing Business: Which One to Choose

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Choosing between a white-label solution for your scootersharing business and building an app from scratch can be a challenge. Wishing to save both money and time but still launch a viable product, entrepreneurs are torn between these two options. Which road should you follow? We compare both options and provide the estimated cost of each.

The shared mobility industry is thriving. Ridesharing, carsharing, bike-sharing, and scooter sharing companies are popping up like mushrooms after a spring rain. The main driver of their success is environmental concerns. All efforts now are addressed at reducing emissions and traffic congestion. Thanks to this, alternative means of transportation have been able to go big in a short time.

Out of all shared mobility options, scooter sharing appears to be the best option for a startup as it requires a smaller budget than carsharing. Plus, scooters are more fun to ride than bicycles. E-scooters help to solve the first-/last-mile transportation problem.

As Tier investor Elmar Broscheit points out in an interview with Euronews, 20% of ride-hailing (e.g. Uber and Lyft) rides are under 3 kilometers (1.9 miles). This 20% dramatically slows down the other 80%, amplifying congestion and pollution. Cities have been looking for last-mile solutions for a long time. Building bicycle lanes is not a new trend. Electric scooters can serve as an add-on to public transportation, and they produce no emissions.

That being said, let’s go back to the financial part of the matter. The main question is which method of app development to opt for. For starters, let’s take the process of launching an electric scooter sharing startup step by step.

What is an e-scooter sharing system

An e-scooter sharing system is a set of elements that ensure the smooth work of a scooter sharing business. Scooter sharing requires two fundamental components: physical resources/hardware (scooters, on-scooter devices) and software (mobile app, admin panel, and server).


Unless you’re planning to start your own production, most likely you’ll buy a fleet of scooters from an existing scooter manufacturer. There are companies specialized in producing scooters solely for rental means. These scooters are more durable and come equipped with high-capacity batteries, IoT controllers, and anti-vandal protection. They’re also white-label, which means you can put your scooter sharing company’s name on them and design them to your liking.


Another essential aspect to consider is software. The system that operates the whole process is based on these elements:

  • a user app
  • a fleet management platform
  • an app for service staff
  • API integration
  • a server infrastructure

Remember that these systems are all required. Steady and seamless operation is ensured by high connectivity and synchronization between the system’s three parts. This means that each component must show high performance. Frequent app crashes, payment system issues, or scooters failing to unlock will scare away users and investors.

Steady and seamless operation is ensured by high connectivity and synchronization between the three parts of the scootersharing system: a server (backend), admin panel, and mobile app (frontend).

There are two ways to obtain software for your scooter-sharing endeavor. The first is to license an out-of-the-box solution, in which case you won’t have a chance to change anything at later stages.

The second is to build custom e-scooter sharing software tailored to your needs. Both options have their advantages and disadvantages, and it’s up to you which to choose. Let’s look closely at the benefits they offer and the obstacles they bring.

Scooter sharing app development services
Do you want to build your own scooter sharing app? We will transform your ideas into a full-fledged mobile product.

White-label solution for e-scooter sharing software. Pros and Cons

Some scooter manufacturers – often based in China – offer all-inclusive packages: scooters at an attractive price (say $400 each) along with e-scooter sharing software.

China is one of the top scooter manufacturers globally. The electric scooter and motorcycle market in China was worth $7.7 billion in 2017, and is projected to reach $12.5 billion by 2025. Within China, government support for electric scooters is limited, and battery-swapping facilities and recharging stations are only available in a few cities. But the market is growing steadily.

However, Chinese manufacturers mainly focus on the export market, offering a wide range of electric scooters at different price points and specifications. So it doesn’t come as a surprise that many scootersharing startups fill their fleets with scooters from China. For instance, Bird and Spin are using Mi scooters produced by Xiaomi’s subsidiary Ninebot.

Such scootersharing companies as Bird and Spin are using Mi scooters produced by Xiaomi’s subsidiary Ninebot.

Now, let’s talk about pitfalls of choosing a ready solution for your startup. Even though you can get a cost-efficient package in a few months, you won’t be able to use the software you’ve paid for. At the same time, you won’t get a chance to test the software unless you provide a 15% prepayment (around $10–15K) and sign a contract.

In such a way, scooter companies try to protect their data (APIs) from theft, though usually, they use standard protocols suited for every IoT device. Apart from this, you’re obliged to pay a monthly service fee for each scooter in your fleet (about $10–15 per scooter).

Some white-label scooter-sharing companies don’t charge a monthly fee; instead, they charge a share of your revenue.

Let’s sum up the pros and cons of buying white-label scooter sharing software:

  • Cheaper
  • Convenient
  • Fast Time to Market
  • Only takes 1–2 months
  • You don’t have rights to the software
  • You need to pay a monthly service fee
  • You can’t alter the code
  • You receive a standard design and features
  • You can’t test the API before purchasing
  • The vendor can see your database and transactions

Scooter sharing franchise. Pros and Cons

You can also partner with a scooter-sharing company that offers franchises as an alternative to purchasing a white-label solution. Franchising is a good way to launch your business fast, as it already has all the tools, a business plan, and constant support.

With a franchise, you only need to invest the initial capital and run the business according to the recommendations of your company, that provides you with legal and customer support, business advice, and more.

However, this all comes with lots of restrictions, a lack of control over your business decisions, and royalties that can be pretty hefty, starting at 9% and higher.

  • You get a ready business plan
  • You can start very fast
  • You get all kinds of support
  • You get your scooter fleet from your company
  • You’re dependent on your franchisor and their support
  • You need to run business under a set of restrictions
  • You can’t make your own business decisions
  • You have to pay royalties
  • You can’t change anything about the given software and hardware
  • You need to share your financial information with a franchiser
  • The support you get can be poor

Custom e-scooter sharing solution. Pros and Cons

Your other option is to build custom software. The main perk of this option is that you decide on what features to implement and technologies to integrate and can make suggestions during the development process. This way, you can tailor your app to your liking. If you’re building your own app, you’ll pay only for the product and won’t be charged any service fees. And only you will have access to the app’s admin panel.

Integrating third-party services (analytics tools, payment gateways, messengers) and creating a user-friendly UI/UX is possible. You can add/change/delete any feature along the way. Another advantage is that a custom app isn’t limited to one scooter model and can connect with different IoT controllers.

However, when choosing to develop scooter sharing software from scratch, you need to understand that development might take 1.5 to 2 months or more depending on the list of features.

A custom app isn’t limited to one model of scooter and can connect with different IoT controllers.

Let’s list the pros and cons of a custom app:

  • All rights to the software belong to you
  • You can take out a patent for features and white-label your software
  • You can integrate third-party services
  • Custom software can support different scooters
  • Unique UI/UX
  • You can add/change/delete features
  • You’ll receive a three-month guarantee on bug fixes*
  • The database is yours
  • Suited for a long-term endeavour
  • No service fees
  • Can recoup the cost of development in less than half a year
  • You receive only software, which means you still need to buy scooters separately
  • Development might take 1.5 to 2 months or more depending on the list of features
  • The price of development is higher
  • Longer Time to Market

The best of both worlds: ScooterGO from Mobindustry

We at Mobindustry recognized all the disadvantages of a regular white-label solution and decided to eliminate them in our product. ScooterGO is a ready scooter-sharing application that combines the cost-efficiency of a white-label app with a flexibility of a custom solution.

With ScooterGO, you get a full infrastructure for your e-scooter sharing business without any monthly payments, ongoing fees or a percentage of your future revenue. With ScooterGO, you have full control over your code and business data.

scooter sharing app white label
ScooterGO holds perfect balance between white-label and custom solutions for scooter sharing

Here’s what you get with ScooterGO for just 50% of a custom scooter sharing system budget:

  • A customizable customer-facing mobile app
  • A fleet management system
  • Our full support in app store publishing
  • Server infrastructure
  • IoT controller integration
  • Scooter supplier integration
  • Payment system integration
  • Maintenance and support

With this package, you get everything you need to quickly launch your MVP and successfully expand and scale it further. But what makes ScooterGO different from other white-label solutions? Here are a few things:

  • No monthly payments
  • Your revenue is yours fully
  • No one except you has access to your business data
  • Easy scaling
  • High level of customization
  • The rights to the app are yours fully

The cost of scooter sharing app development: comparing white-label and custom apps

White-label software

The cost of a white-label app from Mobindustry is $30,000. With this price, you get a fully functional scooter-sharing application that’s ready to use in merely 2–3 months. This time is needed for integration with your scooters and IoT modules, as well as the release to the app markets.

Let’s calculate the cost of a ready scooter sharing software solution along with 100 scooters:

  • $600 – $1000 – the price of one decent scooter equipped with an IoT controller and smart lock (we won’t include shipping, customs fees, and taxes)
  • $60,000 – $100,000 – the cost of the entire fleet
  • $10,000–15,000 – the cost of preparations and app deployment
  • $13 – monthly service fee per scooter ⇒$1,300 per month ⇒ $15,600 per year
  • $10,000 – a price of 100 IoT devices Teltonika TST100 or others (approximately $100 per device)
  • $30,000 – your ready application from Mobindustry with your branding

Estimated cost: $30,000 + $10,000 + $60,000 + $10,000 + $46,800 (per year for 3 years) = $156,800
Delivery time: 1–2 months

Custom software

In the second case, we build a scooter-sharing application from scratch. In this case, we also need to calculate the cost of 100 scooters.

  • $60,000 – $100,000 cost for a fleet of 100 scooters
  • $70,000+ – the cost of software development
  • $10,000–15,000 – the cost of preparations and app deployment
  • $13 – monthly service fee per scooter ⇒$1,300 per month ⇒ $15,600 per year
  • $10,000 – a price of 100 IoT devices Teltonika TST100 or others (approximately $100 per device)

Estimated cost: Estimated cost: $30,000 + $10,000 + $60,000 + $10,000 + $70,000+ (forever + regular maintenance) = $180,000
Delivery time: 6–9 months

The costs of running and maintaining the software for the first year will be the same for both options. With traditional white-label solutions, you’ll be spending more due to the service fees you’re obliged to pay. However, with ScooterGO from Mobindustry, you don’t have to worry about any recurring fees, as it’s a one-time payment.

Also, you’ll be able to recover the funds spent on the software and scooters during the first year. In the second year, you’ll start to generate your first income. Given that you don’t have to spend extra if you use your own software (either custom or ScooterGO), your revenue will be higher than that of a business using a traditional white-label solution.

Additional costs

No matter if you choose ScooterGO, custom development or any other white-label solution, there are some additional costs apart from scooters and IoT modules:

  • Development Account App Store – $99 per year
  • Development Account Google – $25 one-time fee
  • Server Hosting Digital Ocean, AWS, or others – from $70 per month
    up to $320 per month (depending on the content, the number of active
    users, and projected growth)
  • Domain Address for the Admin Panel – from $10 per year
  • Twilio (for SMS Authorization) – from $0.0075 per message
  • Google Maps API Subscription – Google Maps Flexible Pricing
  • Payment system (Stripe or others) – for Stripe, 2.9%+30 cents per
    successful card charge or Custom Pricing

Wrapping up

As you can see, even after conducting a fair comparison, it’s still hard to give a clear answer as to which option is better – out-of-the-box software or custom development. It depends on your goals and resources. However, it’s safe to say that when you buy a ready solution, you’ll come across limitations. A custom application gives you the freedom to be your own boss. If you would like to request a more detailed estimate of the development cost and delivery time for your app, contact us for a free consultation.

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